Microsoft heeft een grove voorspelling gedaan naar het aantal exemplaren dat ze in de eerste 3 maanden zouden verkopen. Men schat het aantal namelijk 3 miljoen consoles. In Amerika begint de verkoop op 22 november 2005, in Europa is dit pas op 2 december.
The sales target of 2.75 million to 3 million Xbox 360 units in the first 90 days after the launch date of November 22 was outlined by Xbox Chief Financial Officer Bryan Lee at an investors’ conference in New York. That target comes nearly two weeks after Microsoft cautioned that initial Xbox sales might not be as high as some in the gaming industry have expected.Lee also said that sales of the new consoles, games, peripherals and online gaming subscriptions should total about $1.5 billion in the same period. The figures are “a good signal about the overall health of the business,” Lee said in an interview ahead of a presentation at the Harris Nesbitt Media & Entertainment Conference.