Any advertising activity that occurs on any mobile device is known as Mobile Marketing. The promotion of products and services on smartphones or tablets is an example of a Mobile Advertisement. Due to Mobile Marketing, advertisements have become really easy and efficient. Mobile helps us use all the latest technologies such as location services, apps for personalized promotions, and many more.
Mobile Marketing includes app advertising through notifications, SMS services, video or MMS services, in-game marketing, or through mobile websites. Through Moblie Marketing, the behavior of target customers can be understood. The demographic factor plays a crucial part.